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Your Mission? Value!
February 09, 2015
IHAF is taking vision and mission one step further with this week’s webinar on proving the value of your in-house agency. The dawn of in-house agencies was prompted in large part by a desire for cost containment in the development of marketing communications. In recent years, business impact and …
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Ready, Set, Goals!
February 02, 2015
A little over a year ago, Forbes published an article entitled “Can In-House Agencies Ever Be Great?” Now, I’m not one to obsess over things (or maybe I am…), but that question and the assortment of editorials that followed debating both sides really stuck with me.
One of the things I see in-house …
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Member Benefits Deliver Measurable Results
January 19, 2015
There are a host of reasons to become a member of IHAF—access to our benchmarking data, participation in our national events, being part of our connected community, and one benefit that we don’t talk about nearly enough: the IHAF Performance Evaluator.
The IHAF Performance Evaluator is a …
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Keeping It Light
December 01, 2014
At a time of year when pressure is mounting for our teams and our clients are pushing to get projects done by year-end, it’s important to encourage employees to maintain work/life balance and to let them know that they are valued. How many of us have said to ourselves, “we aren’t solving world …
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Building Your Bench
November 24, 2014
In the sports world, there are injuries in almost every game. When those injuries are substantial enough for a player to miss time from the game, the best teams have another player who is prepared to step in and fill the role. Every Sunday, NFL coaches talk about the next man up being ready and how …
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The Most Effective Leaders Know It’s All About The Team
November 19, 2014
An effective leader is often defined by his or her professional accomplishments, corporate values and management style. However, the most effective leaders I’ve worked with recognize that they are only as good as the teams they are leading. In a world of globalization, innovation, technology and …
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How To Build A Duck, And More!
November 17, 2014
Did you know that these six LEGO bricks can be configured into 950,000 different combinations? Neither did we—until last week’s IHAF Conference, that is. In fact, we learned a lot over the course of the two-day event from leadership challenges to organizational strategies to techniques for rapid- …
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Exploring Organizational Strategy
November 11, 2014
You wouldn’t think of embarking on a new ad campaign or product launch without the benefit of a well-crafted strategy. Yet many internal agencies think nothing of continuing to grow without the benefit of a purpose-driven organizational strategy. The reality is that a lot of in-house teams have …
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Does Your Team Measure Up?
October 22, 2014
Measuring your in-house agency’s performance is critical. To deliver ongoing value to the businesses you support, you must understand and be able to quantify your team’s effectiveness and your clients’ satisfaction. It’s also essential to know how your team is progressing over time and how they …
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Are We There Yet?
October 06, 2014
How many times have we heard that question, repeated over and over and over again from the back seat? Despite our best efforts to silence the question with a satisfactory response, it seems we never get there ourselves. Can the same be said for your in-house agency?
This month at IHAF, we’re …
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