Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Conference Presented by Jorge Orozco-Cordero, ECD, Sr. Director of Brand Communications, Discover Financial Services |
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In this session, Jorge Orozco-Cordero reveals how leading through change can elevate a brand. Speaker profile:Jorge is forever an outsider looking inward. Emigrating from the jungle canopy of Costa Rica and raised in suburban New York, he knows how to thrive in uncertain territories—turning his skill in adaptation into a rich, 25-year career in brand and advertising. Today, Jorge oversees the 38-person internal agency at Discover, leading creative, copywriting, account, and strategy in the development and launch of full-funnel marketing integration across 21 lines of business. In his current role, Jorge has led Super Bowl ad campaigns, launched a national pandemic response campaign to support Black-owned restaurants, and continues to lead Discover’s brand evolution into the future. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Amy Spears, SVP Brand, Creative & Media and George Friedman, Director of Content Development & Production, Highmark Health |
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In this session, Amy Spears and George Friedman pull back the curtain on the In-House Agency of the Year. Speaker profile:Amy oversees brand, creative, and media for Highmark Health, a $26 billion national, blended health organization that includes one of America’s largest Blue Cross Blue Shield insurers and a growing regional network of hospitals and physicians. She also leads Tonic, a 125+ member team, to support the company’s mission of creating remarkable health experiences that free people to be their best. In her current role, Amy leverages 25+ years of experience in advertising and marketing with multiple Fortune 40 retail and healthcare companies to build and develop high-performing and award-winning brands, teams, and team cultures. Speaker profile:With a reputation as a global leader, brand builder, and storyteller, George is a content creation expert specialized in leading teams that produce award-winning content for some of the world’s most respected brands. Having a creative, technical, and operational background provides George with a unique understanding of the full production process from conception to launch across all channels. Today, George leads content development and production at Tonic, Highmark Health’s in-house agency, where he and his team focus on TV, video and photography, digital and paid social, print production, and web publishing. |
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Category: Recorded Sessions, Past Conferences
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Webinar Presented by Tara DeZao, Product Marketing Director, AdTech and MarTech, Pegasystems |
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While the potential benefits of AI are staggering, so are the risks. With the rise of generative AI technologies, the pressure to produce at a breakneck pace has never been greater—increasing efficiency, outrunning competitors, and protecting revenue streams. Without a structure in place to enforce accountability and proactively mitigate problems, however, the negative impact on brand could be devastating. In this timely session, we hear about four pillars that can enable you to leverage AI with maximum effectiveness and minimum risk: engaging customers with empathy, identifying and reducing bias, ensuring transparency of decision-making, and driving accountability across teams and programs. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Featuring Jessica Estelle Huggins, Another Age Productions; Michael Houston, Arnold Worldwide; Nichole Hynes, Bose Corporation; Vicki Miles, Volkswagen Group of America; Vladimir Minuty and Nerissa Williams Scott, The Secret Society of Black Creatives |
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In this webinar, diversity, equity and inclusion (DEI) experts from four unique brands gather to discuss the importance of DEI in the work we do and how we do it. Attendees gain a deeper understanding of the value of building teams with diverse perspectives, enhancing authenticity and cultural sensitivity in our work. We also gain insight into the business benefits of DEI with data-backed findings on how diversity drives innovation, improves brand perception, and boosts the bottom line. This session is a learning experience that not only champions DEI for greater creativity and commercial success but inspires lasting commitment and change. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Patrick Keen (L), Senior Video and Motion Graphic Designer, Kenneth Lopez (M), Senior Graphic Designer, and Manuel Ramirez (R), Senior Graphic Designer, JLL |
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The in-house agency at JLL is all about embracing new technologies to improve how business is done. That's why they readily adopted artificial intelligence (AI) as a key component of their marketing and creative ecosystem. By integrating AI into creative workflows, this high-performing team has taken copywriting to the next level—giving voice to videos and podcasts, generating stunning imagery and animations, and broadening accessibility to related tools. Tune in to find out how JLL is using AI to create exceptional content, inspire audiences, and deliver on its promise to shape the future of real estate for a better world. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Robert Berkeley (L), CEO and Michael Storey (R), Senior Creative Consultant, EKCS |
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Why would a company that’s earned its reputation as one of the in-house community’s leading providers of outsourced creative production offer a webinar on why you should stop outsourcing creative production? In this spirited session, Robert Berkeley and Michael Storey of EKCS reveal the pros and cons of outsourcing including when and why you shouldn’t do it, where it goes wrong, and how to get it right. Learn about the alternatives to outsourcing. And, no, they don’t want you to stop outsourcing altogether. But they do want to make sure that when you do it, you do it right! |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Nate Essin (L), Spatial Experience Design Leader and Corey O'Brien (R), Vice President, Aquent Studios |
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The 24/7 metaverse with avatars and headsets may not be here yet, but there’s no denying that our world is becoming more immersive. And as consumers’ appetites for immersive content grow, so does the need for in-house agencies to become proficient at developing 3D experiences. This forward-looking webinar is a veritable masterclass on how to build and deliver 3D content that engages consumers and cultivates brand loyalty. Hear how 3D is enhancing brand experiences and enriching people’s lives, immersing consumers in ways that give them increased control while rewarding their participation. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Heather Kratsas, Director, Account Management & Creative Agency Operations, Highmark Health |
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Envision approaching process and project management like a fluid rhythm instead of a user manual. In this eye-opening webinar, Tonic, the reigning in-house agency of the year at Highmark Health, shares how they built an approach to project management with a blend of stability and flexibility—enabling them to manage existing projects and identify new opportunities for the brand, flexing and riffing at just the right times. Process doesn’t need to be rigid or restrictive. When the right approach to process is combined with a smart structure and a culture that fosters creativity, collaboration and efficiency, the results can be downright liberating for the in-house agency and its business partners. |
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Category: Recorded Sessions, Recorded Webinars
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Conference Presented by Kristine Kobe, VP, Marketing & Advertising, Liquid Sunshine, Keurig Dr Pepper |
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Within months of forming Liquid Sunshine, the in-house agency at Keurig Dr Pepper, the pandemic hit—leaving the newly established team operating in siloes across three time zones, each with its own way of working across 125 brands. With the eventual return-to-office and in-person connections, the team at Liquid Sunshine needed to define who they are as an internal agency. What is their purpose within Keurig Dr Pepper? How do they operate? And how do they show up for their marketing partners and each other? Join Kristine Kobe for an inside look at Liquid Sunshine’s journey to build a unified, purpose-driven team for a modern-day marketing organization. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Adrienne Lucas, Global Head of Strategic Partnerships & DEI, The One Club for Creativity |
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Hiring and retaining people of color requires intentionality, authenticity and grit. If you are ready to embark on more-purposeful hiring practices, industry agnostic organizations such as The One Club for Creativity are here to help. The One Club is a nonprofit creative advertising organization founded in the 1960s to celebrate and support the global creative community. For over a half-century, they have partnered with countless in-house agencies to attract talent of color, reduce turnover, drive innovation and enable profitability. Join Adrienne Lucas for a candid conversation and actionable tips that you and your team can take to improve your diversity-hiring practices. |
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Category: Recorded Sessions, Past Conferences
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