"Participating as a supplier allows you to put your brand in front of a qualified audience of potential new customers, particularly at the IHAF Conference & Awards Show. Plus you're able to be there as part of the community. That's a huge benefit for any supplier member or event sponsor."

"One of the challenges in partnering with today's in-house agencies is understanding the intricacies of their business and the issues they face. IHAF provides a direct feed into these issues, exposing us to various needs and perspectives. This enables us to not only 'get' the in-house model but to provide our clients with a better service."