Webinar

Presented by Danielle John (L), President and Kyle Kartz (R), Creative Director of Storytelling, VerdanaBold

Even though you’re all part of the same company, it’s still important for in-house agencies to show up and show off your creative prowess when developing presentations for clients. With a little extra care, you can craft presentations that not only impress your internal business partners, but advance your reputation and the trust clients have in you as a team. In this instructional webinar, we’ll hear how to add that extra bit of creative flair to everyday presentations without overdoing it. We’ll also learn how to apply visual and narrative storytelling to elevate even the most-basic presentations combined with streamlined techniques to enable high-quality decks when time is tight.

Webinar

Presented by William Sloan, National Creative Director, The Studio, Coldwell Banker

When you’re a creative director within a corporate environment, it’s your job to be the liaison between left brain and right brain thinkers—to translate different points of view and arrive at a harmonious middle ground. This webinar covers how to engage, inspire and challenge creative contributors who need to have the mental space to simply imagine. (Tip #1: Don’t call them Creatives.) Where do ideas come from? And, how do we bring them to life? It’s a kind of magic, after all. Tune in to find out.

Webinar

Presented by Mark Figuieredo (L), Creative Director, Individual Investors and Steve Greene (R), Creative Director, Retirement Plan Services at T. Rowe Price

What happens when a formerly large, centralized in-house creative team within a global financial services company gets split up into smaller groups and reassigned to assorted reporting structures? In this tell-all webinar, we hear about the trials and triumphs that the creative team at T. Rowe Price faced as they worked to maintain focus on the value they deliver as strategic creative partners while working through significant changes in both their organizational structure and engagement model.

Webinar

Featuring Kim McNeil-Downs, Whitney Garcia, Michael Calienes, Ashleigh Loewy, Ramesh Ramakrishnan of Green Dot Agency, Deloitte and Kirth Bobb, Photographer of Uncensored: Stories of Black Professionals at Deloitte

Our spring roundtable series explored Diversity, Equity & Inclusion in the workplace and in the work we do as in-house agencies. In this session we keep the conversation going, with Deloitte's Green Dot Agency. We hear what they are doing as a DE&I change maker, as they inspire other teams to follow in their footsteps—advancing unity and belonging by actively embracing the diversity of all people.

Webinar

Presented by Becky Ziegler, VP, Marketing, Big Lots!

If your creative team is still taking orders from internal business stakeholders, your company is missing out on an invaluable resource capable of innovative thinking that can successfully drive new customer acquisition, increase loyalty and enable topline growth. The process of shifting from order taker to growth enabler takes time. In this webinar, we hear how the team at Big Lots! made it happen—building trust and respect between business partners and the in-house agency while igniting creative thinking for bigger, better brand solutions.

Webinar

Presented by Tara DeZao, Marketing Leader, Pegasystems

Bringing traditionally external agency capabilities in house can be daunting. There are multiple moving parts from sourcing the right talent and technology to designing and implementing processes that enable seamless operations. The good news is that the rewards are worth the risks, resulting in higher-quality output, increased control, shorter lead times, and significant cost savings—all of which leads to happy clients and business leaders. Join Tara DeZao, former head of Oracle Data Cloud’s award-winning StudioODC, as she takes us through her in-house agency’s journey from a single contributor to a small-but-mighty team that successfully scaled to meet the needs of a large corporation while achieving some amazing things along the way.

 Webinar

 Presented by (L to R) Emily Foster, Director at IHAF, Jay Pattisall, Principal Analyst at Forrester Research and Marta Stiglin, Principal at Stiglin Consulting

IHAF’s latest field study provides an in-depth look at the evolution of digital marketing in house. Fielded in partnership with Forrester Research, the data reveal opportunities for in-house agency teams to continue advancing their digital prowess on the path to becoming multi-media mature. Join IHAF director Emily Foster for a fireside chat with global agency analyst Jay Pattisall and industry expert Marta Stiglin, where they discuss the findings from the study, exchange insights on where the industry is headed, and offer sage advice for what in-house leaders should do to help their teams keep pace.

Webinar

Presented by Kerry Feuerman, Founder, Last Hurdle

Creating good work is hard. Selling it can be even harder. Join veteran global creative director Kerry Feuerman, author of The Five Deadly Sins of Presenting Creative Work, for a training session that will change the way you present your creative ideas. Kerry shares what he learned working in-house at Apple and how he sold over a billion dollars’ worth of work at Fallon, TBWA\Chiat\Day and The Martin Agency. This session will help you learn how to win over an audience quickly, focus your message on what really matters, eliminate objections before they surface, and communicate ideas clearly, concisely and convincingly.