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Webinar Presented by Eric Gray, Senior Director of Content Engagement at Universal Orlando Resort |
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Establishing an emotional connection with consumers is no longer a nice-to-have, it’s an integral part of building a brand. In this informative session, learn why creating consistent brand content that your audience cares about is so important and how Universal Orlando Resort is advancing its in-house content studio. Want to know what it takes to build a top-tier content and social team? Join Eric Gray as he takes us inside his award-winning operation. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Pamela Sarian (L), Executive Director and |
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The challenges the in-house agency at Boston University faces are no different than those of corporate marketers, with a multitude of offerings including 17 schools and colleges, hundreds of centers and departments, and an assortment of events—all intended for inside and outside audiences. (Think P&G of the higher-ed space.) Achieving excellence requires insight, inspiration and innovation combined with talent, tenacity and teamwork. In this webinar, team leads Pam Sarian and Mark Chamberlain share 10 lessons learned over 10 years of managing agency services. They talk about how to capitalize on the wins and sidestep the pitfalls—all in the name of building a high-performing team that produces award-winning work. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Marta Stiglin, Principal at Stiglin Consulting |
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The Account Management function within an internal agency is often the least defined and therefore the least fulfilling to work with—both for clients and in-house colleagues. While some expect your focus to be cranking out projects fast and cheap, others expect you to conceive the next great strategy, impacting the business at a much higher level. What role is Account Management expected to play in house? What role does it have the potential to play? In this webinar, leading in-house consultant, Marta Stiglin, explores the possibilities—calling us to a revival of what has the potential to be one of the most pivotal functions within your organization. |
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Category: Recorded Sessions, Functional Areas, Organization/Operations, Partnership, Process, Recorded Webinars
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IHAF LinkedIn Group
Our LinkedIn Group is a private forum for members to ask questions, share best practices, make announcements, and connect with other in-house agency professionals throughout the country. It's the destination for networking with likeminded peers, 365 days a year.
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